WARNING: Autobiography. Confessions of a rewrite addict.
Channel your inner Swede for advertising that can work locally or globally.
For digital B2B marketing that delivers leads as well as likes, LinkedIn is a powerful resource.
Brushing up on my video and eBook copywriting for digital dentistry.
A New Hampshire stonemason and a New York energy consultant move into cozy new homes.
Tips and tricks to turn that useless lump of generic text into high-performance branded content.
Think attitude instead of altitude, and your drone video can reach new heights.
Eight famous and occasionally hilarious gaffes, showing what can happen when advertising gets lost in translation.
An example of online content a la Dave, schooling bank customers in the basics of homeowners insurance.