https://www.daveconley.net/home daily 0.75 2016-02-21 https://www.daveconley.net/blog daily 0.75 2022-03-25 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1536509561876-OFKDAEIT59YWG144VNB8/image-asset.jpeg Blog Articles & Content https://www.daveconley.net/blog/2022/11/2/banking-finance-internal-communications monthly 0.5 2022-11-03 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/90d65d86-035c-4a6d-a9f0-95dd0ca9b116/GAFCU+Postcard.JPG Blog Articles & Content - Energizing a Credit Union with Utilities Tactics - Make it stand out With a major technology changeover approaching, Greater Alliance postcard mailings reminded members about outage dates and help resources while positioning the change as a beneficial upgrade. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/6b71ca4d-c5ae-4fb1-81e9-27ad94298030/GAFCU+Poster+Campaign.JPG Blog Articles & Content - Energizing a Credit Union with Utilities Tactics - Make it stand out Lobby posters repositioned Greater Alliance’s core processing conversion as a member upgrade for personal convenience, leveraging visuals that tied into the credit union’s helping hands logo. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/004bf71b-d23c-41ff-a55a-e1526c9d4f64/GAFCU+follow+up.jpg Blog Articles & Content - Energizing a Credit Union with Utilities Tactics Follow-up is critical in member communications, so I wrote monthly newsletter updates and website FAQs to keep conversations current. The campaign’s success led to its use as the theme of Greater Alliance’s annual report. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/05b601f9-3a2f-4c35-89d8-3a49b1aafc91/GAFCU+Button.JPG Blog Articles & Content - Energizing a Credit Union with Utilities Tactics Buttons worn by Greater Alliance “Upgrade Team” members helped to stimulate branch conversations, backed by scripted talking points. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/116bcfdd-55a1-4520-a4d9-48a8ee829af4/GAFCU+Social+Media.jpg Blog Articles & Content - Energizing a Credit Union with Utilities Tactics - Make it stand out Two months prior to launch, a dedicated Facebook page began providing fast, flexible updates while affirming Greater Alliance’s traditional commitment to great member service. https://www.daveconley.net/blog/2022/3/25/boomerific-seven-underrated-icons-of-1960s-cool monthly 0.5 2022-04-12 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/92b076ae-4979-4fc7-87ed-d914e3c9c349/John-Astin_Gomez-Blows-Another_One.jpg Blog Articles & Content - Boomerific: Seven Underrated Icons of 1960s Cool - Make it stand out What adult had more fun on TV than Gomez Addams? https://www.daveconley.net/blog/2018/9/10/how-internal-communications-can-breathe-life-into-a-healthcare-brand monthly 0.5 2020-01-09 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1536611365168-UYI0L4ZQ4QNK73X1L6G0/j0149024.jpg Blog Articles & Content - How Internal Communications Can Strengthen Healthcare Brands https://www.daveconley.net/blog/2019/8/18/my-first-boss-my-worst-boss monthly 0.5 2020-04-13 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1566215757232-UI1PROHJHS0SXT1Q7U2G/Ernest-J-Olde.jpg Blog Articles & Content - My First Boss, My Worst Boss - Remembering Ernest J. Olde https://www.daveconley.net/blog/2017/8/13/cutting-remarks monthly 0.5 2025-08-29 https://www.daveconley.net/blog/2017/8/22/master-class-advertising-that-can-take-over-the-world monthly 0.5 2019-04-11 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1503449660567-NM8VG7BD598PLV7QV8YV/Multinational_Table_B.jpg Blog Articles & Content - Advertising that Conquers the World https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1503449756724-46RP50OY5ZH7B2F2TSBO/Multinational_Table_C.jpg Blog Articles & Content - Advertising that Conquers the World https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1503448226443-V81XRSLQMT7EHVLC04ZQ/viking-ship.jpg Blog Articles & Content - Advertising that Conquers the World https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1503449591144-E12N8D97JUQXCPX2RIB8/Multinational_Table_A.jpg Blog Articles & Content - Advertising that Conquers the World https://www.daveconley.net/blog/2019/3/20/tag-youre-it-my-favorite-headline monthly 0.5 2022-09-02 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1553110161176-SD5LHBF774R0FJ54GIZY/Timberland_App_Hangtag.jpg Blog Articles & Content - Tag, You're It: My Favorite Headline https://www.daveconley.net/blog/2019/2/4/five-steps-that-will-boost-your-b2b-engagement-on-linkedin monthly 0.5 2020-01-08 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1549310810634-E7TKGHTZQEJDSCLIOT69/LinkedIn.jpg Blog Articles & Content - Five Steps that Will Boost Your B2B Engagement on LinkedIn https://www.daveconley.net/blog/2018/12/14/media-milestones-4000-years-of-advertising monthly 0.5 2019-04-01 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1544807698703-1YN0RWJERUCF9HRFD7AR/old-egypt-hieroglyphs-cairo-egypt.jpg Blog Articles & Content - Media Milestones: 4,000 Years of Advertising Photo courtesy of goodfreephotos.com. https://www.daveconley.net/blog/2018/1/27/word-of-mouth-straumann-dental-videos-and-ebook monthly 0.5 2019-04-01 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1521663250570-LTDR67K7GRNDH6VFMHDQ/Straumann+eBook+Cover.jpg Blog Articles & Content - Word of Mouth: Straumann Dental Videos and eBook https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1517080300627-2GP9QZHZSOQIWQAWV4KI/Ebook_Straumann_2.jpg Blog Articles & Content - Word of Mouth: Straumann Dental Videos and eBook https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1521664531950-9UUUEWWPHBYEQ4KHWWOA/Straumann+eBook+Overview.jpg Blog Articles & Content - Word of Mouth: Straumann Dental Videos and eBook https://www.daveconley.net/blog/2018/5/23/two-websites-ive-written-recently monthly 0.5 2019-04-01 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1527090516158-HU2398ONRJWB83GXBPS3/Hillsgrove_web_home.jpg Blog Articles & Content - Two Websites I've Written Recently THIS RESPONSIVE-DESIGN SITE for a stone masonry firm targets upscale homeowners, architects and builders. A gallery of more than 50 projects (example below) highlights Hillsgrove's craftsmanship and artistry for high-end estates. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1527089493597-8OC63ID3H4EKUKURGY8Y/Hillsgrove_web_gal_como.jpg Blog Articles & Content - Two Websites I've Written Recently https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1527090737392-0E2ZX4P3PC4J9SGKOIYV/Global_web_energy.jpg Blog Articles & Content - Two Websites I've Written Recently THIS B2B SITE for a third-party energy consultant differentiates the company by emphasizing trusted relationships and long-term strategic support. Site content is also repurposed for sales materials, such as this leave-behind (below) and competitive comparison (bottom of page). https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1527091845528-L338QGKNUGX9693CLZ0U/Global_factsheet_side2.jpg Blog Articles & Content - Two Websites I've Written Recently https://www.daveconley.net/blog/2017/12/18/seven-signs-of-an-obsolete-website monthly 0.5 2019-04-01 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1513626990024-NYKFSI852PX7CYLN08NG/geocities-now.png Blog Articles & Content - Seven Signs of an Obsolete Website https://www.daveconley.net/blog/2017/9/16/seven-content-hacks-for-posts-that-are-uniquely-yours monthly 0.5 2018-03-27 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1505561464742-FRON9F5U71VK1WE8VN0O/ART_Mechanic_Content-Hacks.jpg Blog Articles & Content - Seven Content Hacks for Posts that Are Uniquely Yours https://www.daveconley.net/blog/2017/8/18/low-altitude-tips-for-dynamite-drone-videos monthly 0.5 2019-04-01 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1503087702566-0QKQGZ9481GHUGL950VP/EMAIL_brooks_daddy.jpg Blog Articles & Content - Low-Altitude Tips for Dynamite Drone Videos If I can write an email selling drones, why not a blog post telling you how to use one? https://www.daveconley.net/blog/2017/8/13/flashback-wax-tadpole-award-winners monthly 0.5 2017-08-15 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1502603567619-YU4OZ0XFP869TS5DBENN/image-asset.jpeg Blog Articles & Content - Wax Tadpole Award Winners The Battle of Shanghai, about a decade after Coke's first cultural conflict in China. https://www.daveconley.net/blog/2017/8/13/content-sampler-nh-liquor-commission-radio monthly 0.5 2017-08-15 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1502625035219-ZTEBE412HQAH7117CJSP/image-asset.jpeg Blog Articles & Content - CONTENT SAMPLER: NH Liquor Commission Radio https://www.daveconley.net/blog/2017/8/4/content-sampler-insurance-article-for-bank monthly 0.5 2017-08-23 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1502600622951-NZIF5HZ8S62GPA6WO3L9/image-asset.jpeg Blog Articles & Content - CONTENT SAMPLER: Online Insurance Article https://www.daveconley.net/blog/2017/8/4/content-sampler-insurance-article-for-bank-hlyrw monthly 0.5 2017-10-18 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1502600356415-TEV5VGAG5XRYYR9SBB9H/image-asset.jpeg Blog Articles & Content - CONTENT SAMPLER: Online Bank Article https://www.daveconley.net/blog/2017/6/26/my-strangest-project-ever monthly 0.5 2017-09-05 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1502601726324-Z3WO6VPR38WV8H7PD1KV/typewriter-noir.jpg Blog Articles & Content - My Strangest Project Ever https://www.daveconley.net/blog/2017/8/13/34-favorite-quotes-about-advertising monthly 0.5 2019-04-01 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1502599430029-HKAAVEOKL6GQ2DG29MJ5/image-asset.jpeg Blog Articles & Content - 34 Favorite Quotes about Advertising https://www.daveconley.net/blog/2017/8/3/recruitment monthly 0.5 2017-08-15 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1498696187480-TFL3Z1AK843WVM8JJB4N/2000_prad_verbind_recruit_4406155995_o.jpg Blog Articles & Content - Recruitment - Verbind - Boston Recruitment Ad Verbind was a software company with a funny Dutch name. To build recognition, I suggested a simple two-finger mnemonic (no shortage of public domain endorsers) and a cheeky headline. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500103671328-G4WQO0VK0X3OOOZ1SITK/RECRUIT_Flyer_BosSci_Front.JPG Blog Articles & Content - Recruitment - Boston Scientific - Collegiate Recruiting Flyer The small pinhole in this flyer demonstrated the incision area needed for Boston Scientific's groundbreaking surgical devices -- and pointed the way to careers that saved lives and reduced trauma. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500103681843-YYQE7D5ETE8LLF59M8YQ/RECRUIT_Flyer_BosSci.JPG Blog Articles & Content - Recruitment - Boston Scientific - Collegiate Flyer Overcoming a name that seemed to favor science majors, Boston Scientific used this award-winning campaign to show liberal arts students that passion and initiative were key job qualifications. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500103707869-9S3R1SCOIEXTYE1BFBEG/RECRUIT_Web_BosSci.JPG Blog Articles & Content - Recruitment - Boston Scientific - Collegiate Microsite This award-winning site for a maker of minimally invasive medical devices used a"Small Openings, Big Careers" theme to show liberal arts students that any major can make major breakthroughs. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1672159299699-65FMX4OW387BW5HTBUVN/image-asset.jpeg Blog Articles & Content - Recruitment - SNHU_Nursing-Flyer_Upskill Two-page flyer to staffing chiefs at elite healthcare institutions, promoting Southern New Hampshire University education programs for nurse training and development. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1498696951021-QNRGKZEO68PLJAVT8QLB/gendynad.jpg Blog Articles & Content - Recruitment - Recruitment Ad - General Dynamics Actually daring engineers to join General Dynamics, this ad spoke to those excited by the challenge of designing battlefield products capable of surviving a nuclear strike. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1498434058796-ID5GC7UFD483JR0U5VDR/PRINTAD_digitasad2.jpg Blog Articles & Content - Recruitment - Digitas - U.S. Recruiting Ad The tipi-shaped "A" in the Digitas name inspired this "Take a New Direction" recruiting campaign, supporting a recent rebranding and showcasing careers on the rise. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1498645796714-F561NEZI3CQCU7LNX6T6/digitasHK_ad.jpg Blog Articles & Content - Recruitment - Digitas - Hong Kong Recruiting Ad It's daunting to do ads for a company that was itself named one of ADWEEK'S top interactive agencies. But this interim campaign after a name change projected sophistication and assurance.   https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1498645822513-8YSA4J4RKRM6BMTHZXYQ/digitasad3.jpg Blog Articles & Content - Recruitment - Digitas - U.K. Recruiting Ad Campaigns dictated by vision statements are always risky, but these ads expressed Digitas' "passionate, insightful and intelligent" mantra in a way that welcomed quirky and offbeat prospects. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500980538444-R35TE3M0U9CD2NWJ35JI/REC_Bose_Hire1.jpg Blog Articles & Content - Recruitment - Bose - Employee Referral Website "Hit a Hire Note" used Bose's cultural emphasis on sound and music to reward employees for referring top hires. Concerts, trips and huge cash prizes underscored the competition for techs in the dot.com era. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500980549286-MVZL6G0GUL9T8Y5OAFZB/REC_Bose_Hire2.jpg Blog Articles & Content - Recruitment - Bose Referral Website - Secondary Page Devising Employee Referral Programs (ERPs) to motivate employees was a fascinating challenge. Anything was fair game in a landscape where an elite engineer could fetch a $25,000 referral bonus. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500980594971-TWNDGIDLP39Y561O6OSB/REC_Fleet_Bro1.JPG Blog Articles & Content - Recruitment - Fleet Boston - Diversity Brochure TMP/Monster.com was my first job in which printed collateral was the exception rather than the rule. This rack brochure for job fairs emphasized opportunities at one of Boston's top banks. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500980632733-49OGQUASHA8OAD3TBC5N/REC_Fleet_IntSpread.JPG Blog Articles & Content - Recruitment - FleetBoston - Diversity Brochure FleetBoston was born in the megamerger of Fleet and BankBoston, emphasizing careers of dynamism, power and expertise. I later applied this to a recruitment theme: "How Money Moves." https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1502654529963-UY53K6M8ZXZM8K6BMDVT/REC_Bose_Hire1.jpg Blog Articles & Content - Recruitment Bose's culture of great sound and high performance crescendoed in a musical ERP. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1502655674168-2NXWXZR57T6VLNYT5JFA/image-asset.jpeg Blog Articles & Content - Recruitment https://www.daveconley.net/blog/2017/8/3/industry-technology monthly 0.5 2021-04-20 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1539558531473-92R43NOI1V6JX5J9IBD9/dow-chemical-solvents-ad_4406156393_o.jpg Blog Articles & Content - Industry & Technology https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1539558589359-ZM9DRVDTGWQ8YDJD1CIA/2001_prad_mindleaders_4406156039_o.jpg Blog Articles & Content - Industry & Technology https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1539559640844-ZZP8AX15OOQUDR68U3EX/PRINT_abb.jpg Blog Articles & Content - Industry & Technology https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1539559711228-5F7RAY3R4IBFG6L1VK14/AD_Saint-Gob_Sheer1.jpg Blog Articles & Content - Industry & Technology https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500859523317-RF9TMQ8U9BX9A1TFUUZC/sony-europe-videoconferencing-ad_4406156647_o.jpg Blog Articles & Content - Industry & Technology - Sony Europe - Videoconferencing Ad A string quartet was the natural metaphor for Sony's new four-way videoconferencing system, while offering tie-in opportunities for videos and TV commercials. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500857410017-S836PTFMKFUP8MBOP9V9/IND-TECH_Sony_Bro1.JPG Blog Articles & Content - Industry & Technology - Sony Europe - Trinicom 5000 Brochure This 6-panel gatefold continued the message of easy collaboration highlighted in print advertising, emphasizing Sony's renowned video expertise and user-friendliness. (SEE NEXT) https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1539559850039-VZWOQ6NE33MVU2EKL8RI/dow-plastics-pellethane-ad_4406156331_o.jpg Blog Articles & Content - Industry & Technology https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1539558569888-SPX1JKDUVWQ6UX8MF92B/1993_collateral_dowcorp-bro_4416909613_o.jpg Blog Articles & Content - Industry & Technology https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500857311218-GYR315OFDP9M7GDMBYZN/WEBibmDB2+eflyer.JPG Blog Articles & Content - Industry & Technology - IBM - DB2 eFlyer Invitation This eFlyer for IBM's DB2 database product invited users to an online seminar about a new feature protecting critical data assets against unexpected loss or interruption. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500857287570-QI9LRQ7TKPVALAYRBUS3/EMAIL_ibm-tivoli.jpg Blog Articles & Content - Industry & Technology - IBM - Tivoli Storage Manager Email An extension of an existing IBM campaign, this email used boxing metaphors to bring emotional urgency to the battle for cost-effective data storage. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500860355866-JQPXDUO1DQKU8NUHNR11/IND-TECH_IBM_DM-interior.JPG Blog Articles & Content - Industry & Technology - IBM Global Services - Direct Mail Mailed in an envelope marked, "For Every IT Manager's Glove Compartment," this gatefold helped prospects navigate the many challenges of technical training and skill development. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1539559616768-5N6NHL3TBAHOMY5VUVID/Ebook_Straumann_2.jpg Blog Articles & Content - Industry & Technology https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500860217460-2SZ70D3TI6002T0C68TE/1-Collateral_Podmore1.JPG Blog Articles & Content - Industry & Technology - Podmore Manufacturing - Brochure Making parts smaller than a grain of salt, Podmore used this 12-page brochure not only as a general sales piece, but as part of a "Take a Closer Look" mailing with samples and a magnifying glass. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1539559765553-WRV1K5G7MSMA1E5QZ4PR/AtlasCopco+mag.JPG Blog Articles & Content - Industry & Technology https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1539558825185-0GZGPCVKTJBJ816P2HQL/IND-TECH_atl-cop_feature.jpg Blog Articles & Content - Industry & Technology https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1539558651292-12RGJISLUELUS5XJ4QFQ/lonza-biologics-confidence-is-in-our-culture-campaign_6921517386_o.jpg Blog Articles & Content - Industry & Technology https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500859774039-SIRYV1BQ208RASMCFZEB/granite-systems-postcard_4417674244_o.jpg Blog Articles & Content - Industry & Technology - Granite Systems - Trade Show Invitation This postcard was mailed on the eve of a major telecom trade show, inviting visitors to squeeze into the booth of Granite Systems, a maker of database software for efficient network provisioning. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500939827422-B8IAS6ASDJ6TWGGI8Z5K/IND-TECH_Eric_Iceberg.JPG Blog Articles & Content - Industry & Technology - Ericsson - CMS 8800 Wireless Data Brochure Long ago, wireless network operators needed to be convinced that there was money in data. This brochure showed them the rest of the iceberg. (SEE NEXT) https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500858872473-U2JP86OTBV64DK32LV0N/IND-TECH_Eric_CDPD-int.JPG Blog Articles & Content - Industry & Technology - Ericsson - CMS 8800 Wireless Data Brochure This excerpt from an Ericsson brochure promoted new opportunities in wireless data, showing how network operators could "reap data dividends" from their existing infrastructure. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1539559672630-60LRBK484GTKNSZKDKGE/skf-trouble-free-operation-brochure_4417716980_o.jpg Blog Articles & Content - Industry & Technology https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1539559388343-4PK5TYVGTSMKISPCXLD3/COL_SKF_resbro_cover.JPG Blog Articles & Content - Industry & Technology https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500939637680-XM1NRSOX9C3D07YGY9SI/COLL_skf_spread.jpg Blog Articles & Content - Industry & Technology - SKF - R&D Brochure Interior This R&D brochure for the world's leading bearing maker featured my profiles of company scientists, researchers and process engineers, validating SKF's premium positioning. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1502760116728-TYIZJL09B3L9LQR2RJ88/image-asset.jpeg Blog Articles & Content - Industry & Technology https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1502759935958-MKQT7HVCXD8EB5B1OCKV/image-asset.jpeg Blog Articles & Content - Industry & Technology https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1502760864369-42S6Z4HLS1D8TL5YJ1NR/image-asset.jpeg Blog Articles & Content - Industry & Technology https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1502760297018-0BVK1T8PJVAA7U1SV2Q0/image-asset.jpeg Blog Articles & Content - Industry & Technology https://www.daveconley.net/blog/2017/8/3/banking-finance monthly 0.5 2017-08-15 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1502623049633-UII40EVO5WGF40DWQ2EP/image-asset.jpeg Blog Articles & Content - Banking & Finance https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1502622988311-MRGEX91AE0BQT3CK2PUD/image-asset.jpeg Blog Articles & Content - Banking & Finance https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1538163468735-INLZK8DM9NU1K54FTMGU/Finance_merrimack_mob-dep_insert.jpg Blog Articles & Content - Banking & Finance - Mobile Deposit Statement Insert This high-impact statement insert said a mouthful for Merrimack County Savings Bank, introducing customers to “tap and snap” check deposit via smartphone. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1499996114398-O3RMQO6YM1924UC4F8D8/AD_CGSB_CD.jpg Blog Articles & Content - Banking & Finance - Community Guaranty Savings Bank - CD Ad More than creativity, knowing your target market is the true essential of rate advertising. The type of customer parking their money in a short-term CD will respond strongly to low risk. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1667323975169-C2L4J356R33ZNKCDIX6L/image-asset.jpeg Blog Articles & Content - Banking & Finance - Lobby Poster Campaign - Greater Alliance FCU Customer-facing posters announcing a new banking platform for Greater Alliance Federal Credit Union https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1501142866845-IIQR6WJW66TRDTDRXNKA/Email_Claremont.JPG Blog Articles & Content - Banking & Finance - Claremont Savings Bank - Email Publicizing bank grants to local non-profits, this email promoted community service without over-promoting CSB's philanthropy. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500672864965-DP0OVMWX146T933WUYFF/COLL_Banking_BFS-mortgages.jpg Blog Articles & Content - Banking & Finance - Bank-Fund Staff FCU - Mortgage Ad Foreign nationals who use the World Bank's credit union expect frequent relocation, making this "Moving In/Moving On" headline a welcome expression of flexibility. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1499996019941-M1VRAJ8A3AFJKCX08RV8/COL_TCU_Insert2.jpg Blog Articles & Content - Banking & Finance - Telephone Credit Union - ATM Announcement This New Hampshire credit union wanted a midwinter promotion to launch their 24-hour teller. Piles of sand in the lobby and tiki bar decor helped customers forget the snowdrifts outside. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1499996335310-WMUDS0TM9637BS4ILWG8/COL_CGSB_Insert1.jpg Blog Articles & Content - Banking & Finance - Community Guarantee Savings Bank - Statement Insert A vertical stuffer is a difficult size to fill convincingly, but this foreshortened gear shift lever was a good fit and tied neatly into the headline. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500990145421-3A775VKPR5A1KMCI850Q/BANK_CSB_web-art.jpg Blog Articles & Content - Banking & Finance - Claremont Savings Bank - Landing Page I wrote the online content for this landing page, providing easy-to-digest content that helped customers (and the bank) enjoy a smoother homebuying process. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1580346212757-0FI9P8X0V4USJW9R0PHX/image-asset.jpeg Blog Articles & Content - Banking & Finance - "Fixed Rate. Limitless Rewards." Telephone Credit Union Ad for Visa Platinum card with free reward points. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1499996192286-P6AQDE7I1Z7AXQWSAV74/AD_TCU_Car1.jpg Blog Articles & Content - Banking & Finance - Telephone Credit Union - Car Loan Ad Rhyming is unfashionable in advertising circles, but so are jingles -- and both work. Big rate, short headline, immediate benefit. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500203305022-M8ACPEIN4V6OHNMU6HD6/Collateral_MillRiver_Pkg.JPG Blog Articles & Content - Banking & Finance - MillRiver Wealth Management - Identity Package Old-school New England industry took on a modern look with these materials for the rebranded MillRiver Wealth Management. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500203286218-CH0HY605WKM9KRHNYI04/PrintAd_MillRiver1.JPG Blog Articles & Content - Banking & Finance - MillRiver Wealth Management - Launch Poster Old-money traditions and service were key attributes for this rebranded investment arm of Merrimack County Savings Bank. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500421752488-RKRGZ29OUDNF55GACMAR/2004_collateral_cgsb-nwsltr1_4416768021_o.jpg Blog Articles & Content - Banking & Finance - Community Guaranty Savings Bank - Newsletter I've written a lot of newsletters, including this six-panel foldout for bank customers. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1502482212692-Z9GVLHH47FBPD7YQ546I/BANK_Optima-Checking_Ad.jpg Blog Articles & Content - Banking & Finance - Optima Bank & Trust - Interest Checking Ad Product ads were rare for this commercial bank, which typically used customer portraits to convey its attentive personal service. So I applied a similar message for this checking product. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1499996351971-ASYW6SRIC2OP4WQXBA31/AD_BowMillsBank_Heart1.jpg Blog Articles & Content - Banking & Finance - Bow Mills Bank and Trust - "Heart of Banking" Ad For a little local bank with a surprising array of value-added financial services, I planned every detail of this campaign down to the media unit -- a lower half-page on each side of a spread. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500203149514-HHEZM06GC0N25FREKBDP/2003_collateral_bowmills-annreport_bank1_4417531536_o.jpg Blog Articles & Content - Banking & Finance - Bow Mills Bank and Trust - Annual Report My print campaign extended easily to the bank's annual report, celebrating personal service, local roots and community volunteerism. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500671425280-XR5TAYRJFV5AW7WQYNIY/BANK_MCSB_leadership-ad_Little.jpg Blog Articles & Content - Banking & Finance - Merrimack County Savings Bank - Leadership Ad I do a lot of research. When I found an ancient newsletter describing emeritus CEO Herb Little's preference for a desk close to customers, I knew I had my angle for this campaign entry. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500672744119-M2OQEJLF0AW6G2LDRPR1/BANK_MCSB_leadership-ad_Wilbur.jpg Blog Articles & Content - Banking & Finance - Merrimack County Savings Bank - Leadership Ad Bank presidents from the past half century were featured in this campaign, contrasting a 150-year history of local leadership with constantly merging mega-banks. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500672786228-LL0GAOJV5MK5C8DBFKRT/BANK_MCSB_leadership-ad_Rizzi.jpg Blog Articles & Content - Banking & Finance - Merrimack County Savings Bank - Leadership Ad With CEO Paul Rizzi on the verge of retiring, I wrote a campaign welcoming the new president as part of a 150-year tradition of unbroken local leadership. Then he fired us. Typical. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500671364068-IG74IF73N4IWPQORW7XC/BANK_MCSB_insert1.jpg Blog Articles & Content - Banking & Finance - Merrimack County Savings Bank - Statement Stuffer The pride of a growing entrepreneur is key to this insert, but I liked my other proposal better: "You've Come a Long Way. Shouldn't Your Checking Account Finally Catch Up?" https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500203341529-YBQU291IQ8ON2TBACHH2/COL_TCU_Insert1.jpg Blog Articles & Content - Banking & Finance - Telephone Credit Union - Statement Stuffer Mnemonics and key words drive a lot of my concepts. Tying the home equity line into a benefit headline and visual is the sort of synergy I favor for increasing reader recall. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500203511384-2V03HTV9CXEI0XVLIWJ1/COL_TCU_Insert3.jpg Blog Articles & Content - Banking & Finance - Telephone Credit Union - Statement Stuffer What's wrong with this picture? Tweaking a well-known visual was an easy way to gain sympathy with bank customers tired of "safe and sleepy" CDs. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500421784655-LJHB554CVFD6X4E56AJD/2005_direct_tcuautoprog_bank_1_4416768991_o.jpg Blog Articles & Content - Banking & Finance https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1502623294575-CS97N5LFZEVNC94PK4T3/image-asset.jpeg Blog Articles & Content - Banking & Finance https://www.daveconley.net/blog/2017/8/3/consumer monthly 0.5 2018-04-10 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1502328101198-5UA42743GCSLDUSEURL1/image-asset.jpeg Blog Articles & Content - Consumer https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500083243979-JFOCT9PV9972SMR3UAVS/PRINTADCruiserboots.JPG Blog Articles & Content - Consumer - Cruiserboots - Print Ad This ad successfully launched a new company and its signature motorcycle boot, offering classic looks and ergonomic comfort for aging baby boomers. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500199538431-F8GSUVEJUFPF10X547PQ/COLL_cruiserboots-dm_side1.jpg Blog Articles & Content - Consumer - Cruiserboots Brochure This six-panel brochure accompanied each pair of Cruiserboots, also serving as a point-of-sale poster and direct mail piece. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1523374828786-S9S0D6KFJYLCO7NW3W6I/Airpath_Cooling_System_Logo_Final.jpg Blog Articles & Content - Consumer - Timberland Trade Name AIRPATH is a Timberland insole technology that vents and wicks with every step, helping urban adventurers feel as cool as they look. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1523374415754-BLI2S3WAA3HUZ1U71MPF/Timberland_Apparel+Hangtag.jpg Blog Articles & Content - Consumer - Timberland Apparel Tag https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500199422462-1FDDUSO8P6MU975GJ9BK/AD_ShakerVill_Legs.jpg Blog Articles & Content - Consumer - Canterbury Shaker Village - Newspaper Ad This tourism ad for a historic settlement publicized an upcoming event with the best-known legacy of Shaker life. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500199212937-ZBX0UTXWCSQ9A4UYFZSO/2004_prad_baldwins_dining_1_4406288669_o.jpg Blog Articles & Content - Consumer - Baldwin's on Elm - Print Ad This ad for a Manchester, NH restaurant promoted prix-fixe wine dinners as a way to grow weeknight business. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500199142390-ZGBASSE2RDL5VW6P5UDO/brookstone-golf-scorer-web-copy_8592634388_o.jpg Blog Articles & Content - Consumer - Brookstone - eCommerce Page Using Brookstone's content management system (CMS), I produced and edited copy for thousands of consumer products such as this handy golf gadget. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500199120979-6D9NBVM0KP6MUVGXEKXV/catalog_brookstone_arcade_holiday-2012_8589373789_o.jpg Blog Articles & Content - Consumer - Brookstone - Print Catalog Page Catalogs can be the death of a thousand cuts. You must find a compelling fact, benefit or phrase pithy enough to survive repeated trimming, so more products can be squeezed onto a page. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500201618235-XEF1FAKY27JUBD77L9ZG/catalog_brookstone_food_holiday-2012_8589373719_o.jpg Blog Articles & Content - Consumer - Brookstone - Catalog Page The fun of writing for Brookstone was in the breadth of products -- high tech, low tech, practical and useful, or purely for the joy of showing off to friends. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500199814529-P1DKQMERKM6J7CT1JYAI/brookstone-seo-category-page_8592651208_o.jpg Blog Articles & Content - Consumer - Brookstone - SEO Category Page Search engine optimization (SEO) is about effectiveness, not artistry. But I try to go beyond keyword lists and write for human beings as well web crawlers. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500977889661-D2L9KQ81VVX5SNWW6LWS/nees-companies-mailer_4417674270_o.jpg Blog Articles & Content - Consumer - NEES Companies - Residential Mailer I have written about residential energy efficiency programs for several utilities, including this mailer for the NEES Companies. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500979017170-KW0BSMJYCIJIGXQZIK83/neesdm2.jpg Blog Articles & Content - Consumer - NEES Companies - Residential Mailer Remember when CD-ROMs were a big deal? This mailer offered Massachusetts electric customers a way to monitor and plan their energy use on desktop. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500978439991-ODBFZ8JPJIQN5JCVGSOE/neesad1.jpg Blog Articles & Content - Consumer - NEES Companies - Seminar Ad The recent landfall of Hurricane Bonnie offered a timely reason for Massachusetts electric customers to learn how they could stay safe during severe storms. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500671828040-GVDZJVPZK56TQHJQ6TVO/COLL_WaterShed-bro_Cover.jpg Blog Articles & Content - Consumer - Pepco - WaterShed Educational Brochure This guide to a prize-winning solar home in Rockville, MD helped explain sustainable energy practices to consumers, educators and students. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500671911456-R76TI2E6N3A2XEZFXOZC/TECH_Watershed-solar_About1.jpg Blog Articles & Content - Consumer - Pepco - WaterShed Fact Sheet Provided with few details other than a tight deadline, I researched this solar home and its principles for sustainable living to create educational fact sheets, quizzes, signage and visitor materials. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1502326994703-58XJ0ZWFMQE1E3AU6R68/image-asset.jpeg Blog Articles & Content - Consumer https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1502328173191-IC30WPVE4NHJTYN917XZ/CON_Watershed_Sheet2.jpg Blog Articles & Content - Consumer https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1502328364173-U60L0RN7TCCFCTLM6795/Collateral_Pepco+Watershed1.JPG Blog Articles & Content - Consumer https://www.daveconley.net/blog/2017/7/30/online-and-social-media monthly 0.5 2020-03-04 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1501618484862-T7O1OY1DIEOUUCKIKVBY/image-asset.jpeg Blog Articles & Content - Online & Social Media Customers on mobile devices could check rates, apply for loans, open accounts and plan for their financial goals. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1501621065250-1LJM0YT3LJ6EMP7XOY1N/Web_CSB+Business-After.jpg Blog Articles & Content - Online & Social Media A mobile device's navigable snapshot is the size of a business card, so "breadcrumb" nav links and collapsible buttons help reduce scrolling. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1501336091880-2UI08R193OI69XHNXNLM/WEB_CSB-Before.jpg Blog Articles & Content - Online & Social Media Claremont Savings Bank's old site didn't work with mobile devices -- or goals such as growing online revenues. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1527080801419-GYSC4JYH5421XXXBVJVH/Hillsgrove_web_home.jpg Blog Articles & Content - Online & Social Media https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500979621246-EOJA0L71GQIQIL63YXTC/Web_CSB+Homepage-After.JPG Blog Articles & Content - Online & Social Media - Homepage - Claremont Savings Bank For CSB's responsive design website, I planned a 6-level content architecture that satisfied the bank's need for online revenue -- and customers' need for easy navigation on their terms. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1527081413098-J9L917TRXJVXA75UJ7M4/Global_web_energy.jpg Blog Articles & Content - Online & Social Media https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500980316156-YEPW6L12CF6YTTUPKJDU/EMAIL_deluxe_denim.jpg Blog Articles & Content - Online & Social Media - Deluxe Corporation - Workwear Email I always liked this headline for its neat solution to my manager's briefing: "It's really the same denim, only from a better vendor." https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500459695617-KJ1LYYWSYMSLY9MDIGZS/EMAIL_deluxe_vdayretail.jpg Blog Articles & Content - Online & Social Media - Deluxe Corporation - Retail Packaging Email Quick, eye-catching ways to signal offers and calls to action is essential in any medium -- whether it's an email, a print circular or a store display. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500459689404-1LOU7TTWMX36GMQ5JC5R/EMAIL_brook_grill.jpg Blog Articles & Content - Online & Social Media - Brookstone - Grilling Products Email Even fun products at Brookstone had a lot of solid marketing behind them. Customer ratings and testimonial quotes are excellent tactics to drive click-through rates. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500980293518-HMRPGTKP9FHCQR0T6OQ0/Email_Claremont.JPG Blog Articles & Content - Online & Social Media - Claremont Savings Bank - Grants Email Announcing your own philanthropy is a delicate job. This email saluted winners of local nonprofit grants before promoting the bank's history of community stewardship. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1501188039138-6CVJJVRBM2IGYPAXRJQL/ADV_ComBrid_Email.jpg Blog Articles & Content - Online & Social Media - Bridges - Workshop Email This email was a launch twofer -- promoting not only a new treatment methodology for people with disabilities, but a new training firm for social services caregivers. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500459696126-SERL2XJXTI9A42VE1O1K/EMAIL_pepco_app-reb.jpg Blog Articles & Content - Online & Social Media - Pepco - Appliance Rebates Email Everyone gets an electric bill, so we used prominent offer tags and clear, savings-oriented headlines for a "highest common denominator" approach that fit every demographic. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500459693176-3D5CY30PL3X1M4YX11PL/EMAIL_deluxe_contractor.jpg Blog Articles & Content - Online & Social Media - Deluxe Corporation - Contractor Email Snarled legacy websites often required Deluxe emails to serve as segmented mini-sites. I planned this "tatami mat" format to handle education, products, promos and multiple calls to action. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500979729280-3V29L7EE0CCRGY5YIFLY/WEB_brooks_pillow.JPG Blog Articles & Content - Online & Social Media - Brookstone Corp. - Blog Entry From an SEO standpoint, writing about pillows means getting in keywords. From a writing standpoint, it's making those keywords seem like bliss to someone desperate for a good night's sleep. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1527082561257-J0VPT21BOLFUOKQOBZ0L/Straumann_eBook_chair-cov.jpg Blog Articles & Content - Online & Social Media https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1527082562817-RYATVXZO4CY40OORLBP2/Straumann_eBook_chair-p3.jpg Blog Articles & Content - Online & Social Media https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1527082618882-3IC047JOQNO5KAAGSU7Z/Ebook_Straumann_cov.jpg Blog Articles & Content - Online & Social Media https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1527082939770-P30Z5X3HN8N99FYB0A5A/Ebook_Straumann_2.jpg Blog Articles & Content - Online & Social Media https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500422295541-6CADLYVCCDCJ73C14JZP/2012_web_facebook-treadmill_8816676061_o.jpg Blog Articles & Content - Online & Social Media - Brookstone Corp - Facebook Post Even a cool new product can tax the patience of social media users if you're slow to the point. In 140 characters I got in a headline, a feature and two benefits. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500422282325-OJ0IZ9CIFESNOY4HEL8B/2012_web_facebook-bed_8816675935_o.jpg Blog Articles & Content - Online & Social Media - Brookstone Corp. - Facebook Post Social media isn't so different from the small-space print ads that Claude Hopkins wrote 100 years ago. Find a pain point, a need or a question ... then solve it in a way that serves the reader. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500671271751-4K6XLRVBELCKO7WH64J5/SOC_Pepco+Storm-Tip3.jpg Blog Articles & Content - Online & Social Media - Pepco - Social Media Safety Campaign Facebook/Twitter posts like this are used during holiday periods, easily rebranded for sister utilities in Delaware and New Jersey. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500671270624-V8X4T4AGM3Q8X6YIEK91/SOC_Pepco+Storm-Tip2.jpg Blog Articles & Content - Online & Social Media - Pepco - Social Media Safety Campaign I researched dozens of electrical safety tips for this Mid-Atlantic utility, writing Facebook/Twitter posts they could use generically or during crisis periods such as storms and outages. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500979751574-MV5IYSDQUHXK0HMUMUQI/INFOGRAPHIC_Pepco.jpg Blog Articles & Content - Online & Social Media - Pepco - Facebook Infographic This infographic for an electric utility helped consumers feel good about a campaign that gave away shade trees to reduce summer cooling demands. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1499996324387-AIF34W96GQFKXA0B21UV/Web_CSB+Homepage-After.JPG Blog Articles & Content - Online & Social Media - Claremont Savings Bank - Website Redesign Upgrading to a responsive design for mobile devices gave me the opportunity to improve Claremont Savings Bank's online experience. See case story here. https://www.daveconley.net/blog/2017/7/28/business-to-business monthly 0.5 2019-02-05 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1501254559049-5H87P0M3DG8JWKXEUN9W/image-asset.jpeg Blog Articles & Content - Business-to-Business https://www.daveconley.net/blog/2017/7/27/advertorials-white-papers monthly 0.5 2017-08-15 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1501683617409-IC5UTJ4D629JBPYTWK57/image-asset.jpeg Blog Articles & Content - Advertorials & White Papers https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1502621983274-TCQOMR3G2MZTMIQA7TOB/4416767497_734796fdfc.jpg Blog Articles & Content - Advertorials & White Papers IQ helped Mastors & Servant position itself as a risk management partner rather than an insurance agency. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1672161525077-W8BXDA54HDS02PT6M0XB/image-asset.jpeg Blog Articles & Content - Advertorials & White Papers - Rapid Micro Biosystems White Paper Q&A article on digital transformation of traditional quality control practices in pharmaceutical manufacturing https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500672425803-JBDJA1WOANDW58OXK1KJ/COL_MAS_Constr_Cover.jpg Blog Articles & Content - Advertorials & White Papers - Mastors & Servant - Vertical Newsletter Insurance Quarterly (IQ) offered “Thoughtful ideas for working smarter and safer” to construction and general business segments interested in risk management and liability issues. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500672568083-P6445NWU66ZNFX7T99XK/COL_MAS_Health1.jpg Blog Articles & Content - Advertorials & White Papers - Mastors & Servant - Newsletter Supplement I confess -- I'm a sidebar junkie. Juxtaposing quick-hit statistics with long-form copy is an old habit of mine. These sidebars and "Burning Questions" teasers work equally well in print or on the web. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1540460983182-WT2YG5DWB81PW483LNWO/MS+Case+Study.jpg Blog Articles & Content - Advertorials & White Papers https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500943474339-M1RO33UEZVI8MH7CNVGT/derakane-news---dow-europe-quarterly-newsletter-1995_8615955879_o.jpg Blog Articles & Content - Advertorials & White Papers - Dow Europe - DERAKANE News This newsletter showcased fiberglass pipe and tank projects where corrosion resistance was a must. The subhead leverages an earlier campaign theme: "The Resistance Movement Goes Underground." https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1501166830230-IUWHTQBKLZ4I915LCW90/ADV_Bridges.jpg Blog Articles & Content - Advertorials & White Papers - Bridges - White Paper & Collateral I helped edit this white paper on “person-centered” caregiving methodologies, then wrote a brochure, ad and email launching a new training organization for agencies serving people with disabilities. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1540460967649-WFKHDE11S60I77WQEP70/Ebook_Straumann_2.jpg Blog Articles & Content - Advertorials & White Papers https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500944551407-1Y12P1OSEO9N98XTF4F5/WHITE_Dig2_Cover.JPG Blog Articles & Content - Advertorials & White Papers - Digital Brochure - Retail Banking Another of the three Digital Equipment Corporation brochures I wrote for the banking industry, discussing self-service trends that shaped retail banks and their IT expenditures in the 1990s. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500944569606-3G2RAV7FJLWLB1M2GYFE/WHI_dig_ret-bank.jpg Blog Articles & Content - Advertorials & White Papers - Digital Brochure - Retail Banking To learn what motivated bankers for this series, I interviewed Digital experts in Stockholm, Geneva and London. This is probably the piece in which I most convincingly faked some level of expertise. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500943475678-T2X694KPKLBSN72WXJZ8/stora-investor-relations-report_4417752894_o.jpg Blog Articles & Content - Advertorials & White Papers - Stora Investor Report During construction of a high-grade paper mill in Cape Breton, Nova Scotia, I wrote "Making the Grade" as an investor relations report for Stora, the world's oldest industrial corporation. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1540460159630-5E6XPZ3QNGO2Y7E1DIYF/aiag-magazine_8607029767_o.jpg Blog Articles & Content - Advertorials & White Papers https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1540460248753-VRM9ONJ196OXBD9547CZ/agfa-campaign-rollout-announcement_4417716958_o.jpg Blog Articles & Content - Advertorials & White Papers https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500943271797-CQNMEG80M49R7PW4VIHJ/ADV_AtlCop_article-spread.JPG Blog Articles & Content - Advertorials & White Papers - Atlas Copco Magazine Technical features and case histories such as this one showcased the worldwide reliability of Atlas Copco's industrial compressors without being dull. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500943321227-JM6XJGAUHDRZ3B5N1JXU/ADV_AtlCop_interview.JPG Blog Articles & Content - Advertorials & White Papers - Atlas Copco Magazine This interview with Atlas Copco CEO Michael Treschow showed that my niche compressor magazine had become a respected PR channel for a $3 billion global conglomerate. https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1540460460127-WMBRDBTFENBV6SKRMHTL/2003_collateral_bowmills-annreport_bank1_4417531536_o.jpg Blog Articles & Content - Advertorials & White Papers https://www.daveconley.net/blog/2017/6/28/speechwriting-sample-community-leadership-and-banking monthly 0.5 2017-08-15 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1502600855434-L2GPZ15RXC26FAMSDH57/image-asset.jpeg Blog Articles & Content - CONTENT SAMPLER: Speechwriting https://www.daveconley.net/blog/2017/6/27/message-in-a-bottle-a-100-effective-direct-mailer monthly 0.5 2018-11-09 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1501682809374-INY4KX5DDUP66NAULSKJ/BOTTLE.jpg Blog Articles & Content - Message in a Bottle https://www.daveconley.net/blog/2017/6/26/robley-feland-the-man-who-did-browns-job monthly 0.5 2022-11-17 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500305808287-JBNLIZFOTGKGK32NB0JT/image-asset.jpeg Blog Articles & Content - The Search for Robley Feland https://www.daveconley.net/blog/2017/6/25/my-left-ear monthly 0.5 2017-08-15 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1501685401992-5CIQWDJBALA6W3080HP7/image-asset.jpeg Blog Articles & Content - Hearing Versus Listening - "I've had to work at listening, because I cannot always hear." https://www.daveconley.net/blog/2017/6/25/telling-facts monthly 0.5 2017-08-15 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1502600966938-VZESZPQ79RAK807AY971/image-asset.jpeg Blog Articles & Content - Telling Facts https://www.daveconley.net/blog/category/Personal monthly 0.5 https://www.daveconley.net/blog/category/How+To monthly 0.5 https://www.daveconley.net/blog/category/Business+to+business monthly 0.5 https://www.daveconley.net/blog/category/Recruitment monthly 0.5 https://www.daveconley.net/blog/category/Anecdotes monthly 0.5 https://www.daveconley.net/blog/category/Anecodes monthly 0.5 https://www.daveconley.net/blog/category/Consumer monthly 0.5 https://www.daveconley.net/blog/category/Online+%26+Social+Media 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Professional https://www.daveconley.net/nebel daily 0.75 2017-07-15 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500103512200-6KU5IDOR27JNSBDS7P4F/neesad1.jpg Utilities https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500103512200-6KU5IDOR27JNSBDS7P4F/neesad1.jpg Utilities https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500103523199-TAOZ21R5DTZJRADPKAZC/INFOGRAPHIC_Pepco.jpg Utilities https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500103544417-8NLK5S2L3T2YETUMO6FB/PHI0325_08P_HVAC+postcard+back.png Utilities https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1500103574936-AKZPIMIKA6YCCIP5QGAP/PrintAd_DelmarvaPower.JPG Utilities https://www.daveconley.net/pier daily 0.75 2017-06-30 https://images.squarespace-cdn.com/content/v1/5937d12f37c58159bd50cf24/1498786396873-260L3F2LJDKBP70MG0QZ/2004_prad_cgsb_bank_1_4406922188_o.jpg Banking 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