MY CAREER began in the 1980s, progressing from editorial work in my native Detroit to senior advertising positions in New York and Amsterdam. Agency creatives with a strong grasp of technical details were pretty rare, so I found a niche as a long-copy writer who could talk with clients and write the case studies, brochures or newsletters needed to flesh out B2B campaigns. When the Internet came along, that experience transferred easily to new challenges: integrated marketing, interactive media and content marketing.
Today I'm an old guy in New Hampshire, still churning out content in all its forms. Many of my contemporaries now sit in corner offices managing millennials and pretending to be hip, but I'd rather keep writing. That's what I enjoy -- learning a lot, finding elusive truths, moving the needle. And here's where the needle points if you want to know more.
The defining quality of my work is a naive belief that words and facts have power, if we care enough to find the right ones. Ultimately the trick to opening hearts and minds from behind a keyboard is starting with your own. | DC |