Senior Copywriter (B2B), Southern New Hampshire University (Manchester, NH) ... April 2019 to Present
I promote business partnerships at a mission-based, nonprofit university serving more than 135,000 students worldwide, communicating the value of SNHU workforce education and certification programs to corporate clients and their employees. My responsibilities include writing on-brand business-to-business (B2B) copy across print, digital, video and social media channels, applying consistent style and messaging across all creative work while championing best practices that maximize response and support SNHU growth targets.
Copywriter, Creative Co-op LLC (Exeter, NH) ... March 2014 to April 2019
I helped to plan and write marketing communications for financial institutions, utility companies, nonprofits, manufacturers and new media firms. Typical projects includes websites, videos, eBooks, blogs and social media content, as well as print ads, direct mail and collateral. I also played a leading role in quality control, overseeing proofreading and internal style manuals while assisting with client branding guidelines.
CLIENTS: Bank-Fund Staff Federal Credit Union, Claremont Savings Bank, Community Bridges, Greater Alliance Federal Credit Union, Merrimack County Savings Bank, Pepco, Podmore Manufacturing, SilverCloud, Straumann USA, Timberland.
Contract Copywriter, Brookstone Corp. (Merrimack, NH) ... Feb. 2011 to Nov. 2013
Initially hired for a two-week proofreading project by this leading specialty retailer, I advanced to full-time editorial support and was promoted to staff copywriter in September 2012. My responsibilities included writing fresh, lively copy for catalogs and websites, creating packaging content, editing online product pages and authoring SEO-friendly category pages, as well as email and social media postings (Facebook, Twitter, Pinterest).
Interactive Copywriter, Deluxe Corporation (Groton, MA) ... Sept. 2005 to Feb. 2010
As the online content specialist for America's largest printer of bank checks and imprinted small business products, I led creative development of over 6,000 e-mail campaigns, totaling more than 140 million messages to Deluxe customers and prospects. I also wrote web copy for e-commerce storefronts and landing pages; produced search engine ads (Google/Yahoo); assisted product specialists in development of search engine optimized (SEO) web content for as many as 1,000 products annually; maintained consistent best practices across four major B-to-B brands; and aligned interactive copy with corporate e-commerce strategies.
Contract Copywriter, OgilvyOne Worldwide (Nashua, NH) ... March 2005 to June 2005
Working as a contract writer with OgilvyOne offices in New York and Durham, NC, I developed e-mail, web landing pages and e-flyers that promoted IBM software and middleware with the same style and tone as existing corporate campaigns. I also wrote direct mail for IBM IT Education Services and newsletter content for IBM Business Consulting Services.
Copywriter, Stal-McLane, Inc. (Manchester, NH) ... Nov. 2002 to March 2005
I led creative concepting of ads, direct marketing, websites and collateral. My work on behalf of Community Guaranty Savings Bank earned "Best of New Hampshire" honors for the state's top service website, while my plan for the Bow Mills Bank and Trust "Heart of Banking" positioning campaign, spanned everything from the tagline to more than a dozen print concepts. I also devised effective print content for one of Rhode Island's leading insurance agencies, ranging from newsletters and issue-driven mailings to event invitations, premiums and follow-ups. Other duties included strategies, positioning statements, value propositions and annual reports for a wide range of agency clients.
CLIENTS: Baldwin's on Elm, Bow Mills Bank and Trust, Cafe Escadrille, Canterbury Shaker Village, Community Guaranty Savings Bank, Netro City, Telephone Credit Union of NH.
Winner of eight awards for marketing creativity and effectiveness
2014: Gold (Informational), MarCom Awards; 2004: Best Service Website, New Hampshire Internet Awards; 2000: Best of Category, Employment Marketing Association; Merit Award, Employment Marketing Association; Merit Award, Employment Marketing Association; 1997: AME Finalist (New York Festival); Best Print Campaign/B-to-B (Effie Awards); 1993: Pro-Comm Award (Business Marketing Association).
Bachelor of Arts, Michigan State University (East Lansing, MI) ... 1981 to 1985
Pre-law studies in Justice, Morality and Constitutional Democracy, James Madison College residential program.
HONORS: MSU Dean's List, MSU Honors College.
24 Sullivan Street | Nashua, NH 03064 | phone: (603) 879-9189 | web: daveconley.net | email: email@example.com