A copywriter’s lament about small projects and big regrets.
When your digital B2B marketing must deliver leads and not just likes, LinkedIn is a powerful yet underrated resource. Here’s how you can connect with 500 million business prospects worldwide.
A timeline of great advertising moments, proving that the medium was the message long before Marshall McLuhan.
THIS WON'T HURT A BIT: Brushing up on my video and eBook copywriting for digital dentistry.
These five techniques are helping innovative health networks deliver a seamless patient experience and establish winning healthcare brands.
A New Hampshire stone mason and a New York energy consultant move into cozy new homes on the web.
If you haven't looked at your website for a while, chances are that no one else has either.
Tips and tricks to turn that useless lump of generic text into high-performance branded content.
Think attitude instead of altitude, and your drone video can reach new heights.
Eight famous and occasionally hilarious gaffes, showing what can happen when advertising gets lost in translation.
How I corrupted public morals throughout Massachusetts with radio spots for tax-free booze.
An example of online content a la Dave, schooling bank customers in the basics of homeowners insurance.
In the name of online content, I put on my phony expert hat and point out some common homebuying mistakes to avoid.
A brochure revision. A trip to Geneva. An outraged ex-husband. What could go wrong?
A century of adages, aphorisms and wiseass remarks about the advertising game.
A slideshow with details on my recruitment projects, plus an article explaining my Bose "Hit a Hire Note" work.
A slideshow with descriptions of my tech work, plus an article on my brush with Michael Jackson.
A slideshow with details on my work for banks and credit unions, plus an article on my first responsive design website.
A slideshow with details on featured projects -- plus the story of how one copywriter with a size 15 6E shoe helped shrink carbon footprints all over Maryland.
A slideshow with details on some of my online and email writing, plus an article with useful responsive design tips.