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DAVE CONLEY - Words, Ideas, Content

words | ideas | content

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Energizing a Credit Union with Utilities Tactics

Member postcard announcing technology upgrade at Greater Alliance Federal Credit Union

With a major technology changeover approaching, Greater Alliance postcard mailings reminded members about outage dates and help resources while positioning the change as a beneficial upgrade.

Facing a system outage that could be a turn-off for members, Greater Alliance FCU powered through with an integrated communications campaign.

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tags: banking, financial, investment, finance, credit union
Wednesday 11.02.22
Posted by Dave Conley
 

Boomerific: Seven Underrated Icons of 1960s Cool

What adult had more fun on TV than Gomez Addams?

BEFORE IT BECAME A CATCH-ALL SYNONYM for "nice," "highly proficient," or "congratulations, now leave me alone," cool was a sharply defined concept that paid its dues in the jazz and beatnik scenes of the 1940s and '50s. Cool meant maximum self-definition with minimal energy -- standing out by not trying too hard to stand out. During a sleepless interlude last night I thought back to the characters I most enjoyed as a Baby Boomer kid sitting in front of the TV. Who were the characters too busy being cool to seem cool? Here are a few. Feel free to add your own.

#1 - Gomez Addams. Who wouldn't want to be a rich guy with a hot wife, a loving family and a seven-foot butler for a sparring partner? As played by John Astin, Gomez was so out he was in ... absolutely loving life in his double-breasted pinstripe zoot suit, while the rest of the world affected skinny lapels and stovepipe pants from Carnaby Street. But Gomez also had unexpected depths, bringing yoga and kendo into American homes long before the hippies got wind of them. And who else spoke Swahili when calling his African witch doctor for an appointment? “Jambo to you too, Doctor!”

#2 - Sheriff Andy Taylor. I'm talking about the beloved Mayberry cop not as a wildly successful TV icon, but as man of action. Andy always favored defusing tense situations with a joke or a song, and God only knows how much patience it took to keep Barney Fife from shooting up the town. But once in a very great while he'd go to that gun rack in his office and pull down a rifle, and things got REAL in a hurry. Like Atticus Finch without the pompous moral fiber, that country boy was not going to miss if he pulled the trigger. The bad guys sensed it and always blinked first.

#3 - Peggy Fisher. I don't include detectives, spies or Starfleet officers in this list because they're written to be cool, but the single mom who answered the phones and typed letters on "Mannix" was different. Today's woke screenwriters would make Peggy a militant PhD kung fu expert in go-go boots, but this African-American trailblazer was too busy being a rock-solid gal friday to worry about color lines. So we really didn't notice them much either, and that made her cool.

#4 - Bill Davis. The reluctant adoptive father in "Family Affair" lived in a Manhattan penthouse, traveled all over the world building stuff and dated hundreds of accomplished women who were all eager to get a ring on his finger. Yeah, we envied his lifestyle. But when his brother died and three kids were orphaned, what we admired was gruff old Unca Bill stepping up and working through his awkwardness like a construction crew boring a mountain tunnel. A man's man.

#5 - Barbara Gordon. Call me contrary, but Yvonne Craig's high-kicking portrayal of Batgirl was pretty annoying. She was such a wannabe, trying to one-up Batman all the time. As Commissioner Gordon's daughter, however, her efforts to convince everyone that she was just a drab librarian put Obi-Wan Kenobi's jedi mind tricks to shame. Dressed to the nines, more curves than a 12-month Playboy calendar, and regularly betraying an IQ at least three times that of anyone in her dad's office — how do you overlook all that? But Miss Gordon excelled at hiding her light under a bushel. And that bushel was fine.

#6 / #7 - Barney Collier and The Professor. People who are hyper-competent are often cool, but this unlikely pairing of "Mission: Impossible" and "Gilligan's Island" technogeeks was special. Each week we'd see them rig up the most amazing things with only a few alligator clips and coconuts, yet they never seemed impressed with themselves. While the rest of the Impossible Missions Force made arch remarks and played it cool, electronics genius Barney hung out with blue-collar muscleman Willy so he could pose as the only black utility worker in Eastern Europe. The Professor was equally stealthy about his four college degrees and inexhaustible knowledge, with an added dimension: as the only good-looking guy for a thousand square miles, he fended off Ginger, Mary Ann AND Zsa Zsa Gabor because he'd rather be inventing. When an attempt to get off the island required him to lock lips with Ginger for a breathless five minutes, he explained it away by noting that he used to do a lot of scuba diving. Again, hidden depths. | DC |

There you have it: a list of seven very cool customers who did it their own offbeat way on Sixties TV. Opinions can vary and there are many other beloved characters worthy of discussion (Sam Drucker comes to mind), so why not leave a comment or nominee from your own personal pantheon?

Friday 03.25.22
Posted by Dave Conley
 

How Internal Communications Can Strengthen Healthcare Brands

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Five techniques used by innovative health networks to heal a fractured brand.

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tags: healthcare, branding, internal communications, marketing
categories: Blog Articles & Content, Tips
Thursday 10.31.19
Posted by Dave Conley
 

My First Boss, My Worst Boss

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Remembering Ernest J. Olde

Nine months working for the worst human being I have ever met.

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Sunday 08.18.19
Posted by Dave Conley
 

Cutting Remarks

WARNING: Autobiography. Confessions of a rewrite addict.

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tags: writing, editorial, personal
categories: Anecdotes, Blog Articles & Content, Personal, Writing
Monday 04.01.19
Posted by Dave Conley
 

Advertising that Conquers the World

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Channel your inner Swede for advertising that can work locally or globally.

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tags: planning, global, education, Swedish, Anderson & Lembke, Trygg, Bugge, master class
categories: Blog Articles & Content, Advertising, Business to business, Tips
Thursday 03.28.19
Posted by Dave Conley
Comments: 1
 

Tag, You're It: My Favorite Headline

A copywriter’s lament about small projects and big regrets.

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tags: retail, headline, creative, copywriting, timberland
categories: Consumer, Anecdotes, Writing
Wednesday 03.20.19
Posted by Dave Conley
 

Five Steps that Will Boost Your B2B Engagement on LinkedIn

For digital B2B marketing that delivers leads as well as likes, LinkedIn is a powerful resource.

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tags: blog, B2B, social media
categories: Business to business, Advertising, Blog Articles & Content, Online & Social Media, Tips
Monday 02.04.19
Posted by Dave Conley
 

Media Milestones: 4,000 Years of Advertising

Photo courtesy of goodfreephotos.com.

Photo courtesy of goodfreephotos.com.

A timeline of advertising moments, proving that the medium has always been the message.

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Friday 12.14.18
Posted by Dave Conley
 

Word of Mouth: Straumann Dental Videos and eBook

Brushing up on my video and eBook copywriting for digital dentistry.

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tags: Straumann, video, dentistry, eBook
categories: Business to business, Advertising, Blog Articles & Content, Online & Social Media, Writing
Friday 11.09.18
Posted by Dave Conley
 

Two Websites I've Written Recently

A New Hampshire stonemason and a New York energy consultant move into cozy new homes.

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tags: websites, Online, B2B, blog
categories: Business to business, Blog Articles & Content, Online & Social Media
Wednesday 05.23.18
Posted by Dave Conley
 

Seven Signs of an Obsolete Website

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If you haven't looked at your website for a while, chances are that no one else has either. 

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tags: websites, content
categories: Online & Social Media, Tips
Tuesday 12.19.17
Posted by Dave Conley
 

Seven Content Hacks for Posts that Are Uniquely Yours

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Tips and tricks to turn that useless lump of generic text into high-performance branded content.

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tags: content, hacks, writing, editing
categories: Blog Articles & Content
Saturday 09.16.17
Posted by Dave Conley
 

Low-Altitude Tips for Dynamite Drone Videos

If I can write an email selling drones, why not a blog post telling you how to use one?

If I can write an email selling drones, why not a blog post telling you how to use one?

Think attitude instead of altitude, and your drone video can reach new heights.

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tags: drones, video, advice
categories: Anecdotes, Blog Articles & Content, Online & Social Media
Friday 08.18.17
Posted by Dave Conley
 

Wax Tadpole Award Winners

The Battle of Shanghai, about a decade after Coke's first cultural conflict in China.

The Battle of Shanghai, about a decade after Coke's first cultural conflict in China.

Eight famous and occasionally hilarious gaffes, showing what can happen when advertising gets lost in translation. 

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tags: advertising, humor, international
categories: Anecdotes, Blog Articles & Content
Tuesday 08.15.17
Posted by Dave Conley
Comments: 1
 

CONTENT SAMPLER: NH Liquor Commission Radio

How I corrupted public morals throughout Massachusetts with radio spots for tax-free booze.

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Tuesday 08.15.17
Posted by Dave Conley
 

CONTENT SAMPLER: Online Insurance Article

An example of online content a la Dave, schooling bank customers in the basics of homeowners insurance.

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tags: content, blog, article, post, banking, insurance, home owner, homeowner, sampler
categories: Writing, Blog Articles & Content
Tuesday 08.15.17
Posted by Dave Conley
 

CONTENT SAMPLER: Online Bank Article

In the name of online content, I put on my phony expert hat and point out some common homebuying mistakes to avoid.

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tags: content, blog, article, post, banking, insurance, home owner, homeowner, sampler
Tuesday 08.15.17
Posted by Dave Conley
 

My Strangest Project Ever

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A brochure revision. A trip to Geneva. An outraged ex-husband. What could go wrong?

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tags: Europe, Project
categories: Anecdotes, Personal
Sunday 08.13.17
Posted by Dave Conley
 

34 Favorite Quotes about Advertising

A century of adages, aphorisms and wiseass remarks about the advertising game.

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tags: quotes, advertising, humor
categories: Anecdotes
Sunday 08.13.17
Posted by Dave Conley
 
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