Five techniques used by innovative health networks to heal a fractured brand.
Remembering Ernest J. Olde
Nine months working for the worst human being I have ever met.
WARNING: Autobiography. Confessions of a rewrite addict.
Channel your inner Swede for advertising that can work locally or globally.
A copywriter’s lament about small projects and big regrets.
For digital B2B marketing that delivers leads as well as likes, LinkedIn is a powerful resource.
A timeline of advertising moments, proving that the medium has always been the message.
Brushing up on my video and eBook copywriting for digital dentistry.
A New Hampshire stonemason and a New York energy consultant move into cozy new homes.
If you haven't looked at your website for a while, chances are that no one else has either.
Tips and tricks to turn that useless lump of generic text into high-performance branded content.
Think attitude instead of altitude, and your drone video can reach new heights.
Eight famous and occasionally hilarious gaffes, showing what can happen when advertising gets lost in translation.
How I corrupted public morals throughout Massachusetts with radio spots for tax-free booze.
An example of online content a la Dave, schooling bank customers in the basics of homeowners insurance.
In the name of online content, I put on my phony expert hat and point out some common homebuying mistakes to avoid.
A brochure revision. A trip to Geneva. An outraged ex-husband. What could go wrong?
A century of adages, aphorisms and wiseass remarks about the advertising game.
A slideshow with details on my recruitment projects, plus an article explaining my Bose "Hit a Hire Note" work.
A slideshow with descriptions of my tech work, plus an article on my brush with Michael Jackson.