B2Bedia: A Business-to-Business Overview

In Good Company

My B2B credentials date back to 1991, spanning two continents and brands such as ABB, Agfa, Digital, Dow Chemical, Ericsson, IBM, Merck and Sony. Often I have been not only a copywriter but a strategic resource, working with product managers and marketing executives to define goals, strategies and tactics.

Consistently Compelling

Being a former editor is helpful in B2B, which requires disciplined, consistent messaging throughout protracted buying processes. I have put that experience to good use — creating integrated campaigns and brand guidelines that help clients and customer-facing employees speak with a single clear voice.

A Strong Storyteller

Telling stories is easy, but integrating complex ideas and selling points is hard. I strive for profiles, articles and case studies that are both engaging and smart.

Online, Print, Social

I’ve written more than 6,000 email campaigns, a “Best of NH” website, social media, videos, ad campaigns, direct mail, trade mags … you get the picture.

Driven to Excel

Learning and sharing best practices is fun! Sometimes it’s a blog or white paper. Or helping colleagues, like my “Content that Competes” SEO class at Deluxe.

Recommendations

“One of the most nimble minds I've met over 20+ years in the ad biz. Like most good writers, he quickly grasps objectives, asks smart questions to delve deeper, generates original ideas and then crafts impeccably-targeted copy. But Dave goes way beyond that.”

Margaret Nikoleit, Associate Creative Director, Merkle

“He grabs both the subtle aspects of the concept and the nitty gritty details of the job. It’s VERY reassuring to have him around, and helps keep the team out of the weeds.”

Paul Donovan, Copy Director - B2B, Southern New Hampshire University

“He understands how to finely-tune and craft copy across a wide range of online and offline communications to achieve results.”

Daniel Roberge, VP Senior Visual UX Designer, Bank of America