AN INTRODUCTORY COURSE FOR:
JUDE PETILLO | PHAEDRA SCHMIDT | LISA CLARK | GINA CRAVEDI | SCOTT DURAND
My business-to-business credentials date back to 1991, spanning two continents and brands such as ABB, Agfa, Digital, Dow Chemical, Ericsson, IBM and Sony. Typically I have been both a copywriter and a member of the account team, working with product managers and marketing executives to define goals and set strategies.
Being a former editor makes it easier to practice and promote consistent branding. I maintained four separate legacy brands in my work at Deluxe Corporation, and in my current job I have developed brand guideline documents for numerous banks, credit unions and regional utilities.
Telling stories is easy, but integrating complex ideas and selling points is hard. I strive for profiles, articles and case studies that are both engaging and smart.
I’ve written more than 6,000 email campaigns, a “Best of NH” website, social media, videos, ad campaigns, direct mail, trade mags … you get the picture.
Learning and sharing best practices is fun! Sometimes it’s a blog or white paper. Or helping colleagues, like my “Content that Competes” SEO class at Deluxe.
“One of the most nimble minds I've met over 20+ years in the ad biz. Like most good writers, he quickly grasps objectives, asks smart questions to delve deeper, generates original ideas and then crafts impeccably-targeted copy. But Dave goes way beyond that.”
Margaret Nikoleit, Associate Creative Director, Merkle
“He grabs both the subtle aspects of the concept and the nitty gritty details of the job. It’s VERY reassuring to have him around, and helps keep the team out of the weeds.”
Paul Donovan, Director of Digital Marketing, Digital Innovation
“He understands how to finely-tune and craft copy across a wide range of online and offline communications to achieve results.”
Daniel Roberge, VP Senior Visual UX Designer, Bank of America
Best Service Website
NH Internet Awards
Best of Category & 2 Merit Awards
Employment Marketing Association
New York Festival
Best Print Campaign/B-to-B
Business Marketing Association