DAVE CONLEY 101

Serious B2B Experience

My business-to-business credentials date back to 1991, spanning two continents and brands such as ABB, Agfa, Digital, Dow Chemical, Ericsson, IBM and Sony. Typically I have been both a copywriter and a member of the account team, working with product managers and marketing executives to define goals and set strategies.

Consistently Compelling

Being a former editor makes it easier to practice and promote consistent branding. I maintained four separate legacy brands in my work at Deluxe Corporation, and in my current job I have developed brand guideline documents for numerous banks, credit unions and regional utilities.

A Strong Storyteller

Telling stories is easy, but integrating complex ideas and selling points is hard. I strive for profiles, articles and case studies that are both engaging and smart.

Online, Social or Print

I’ve written more than 6,000 email campaigns, a “Best of NH” website, social media, videos, ad campaigns, direct mail, trade mags … you get the picture.

Driven to Do It Better

Learning and sharing best practices is fun! Sometimes it’s a blog or white paper. Or helping colleagues, like my “Content that Competes” SEO class at Deluxe.

Recommended Reading

“One of the most nimble minds I've met over 20+ years in the ad biz. Like most good writers, he quickly grasps objectives, asks smart questions to delve deeper, generates original ideas and then crafts impeccably-targeted copy. But Dave goes way beyond that.”

Margaret Nikoleit, Associate Creative Director, Merkle

“He grabs both the subtle aspects of the concept and the nitty gritty details of the job. It’s VERY reassuring to have him around, and helps keep the team out of the weeds.”

Paul Donovan, Director of Digital Marketing, Digital Innovation

“He understands how to finely-tune and craft copy across a wide range of online and offline communications to achieve results.”

Daniel Roberge, VP Senior Visual UX Designer, Bank of America