Five techniques used by innovative health networks to heal a fractured brand.
Cutting Remarks
WARNING: Autobiography. Confessions of a rewrite addict.
Advertising that Conquers the World
Channel your inner Swede for advertising that can work locally or globally.
Five Steps that Will Boost Your B2B Engagement on LinkedIn
For digital B2B marketing that delivers leads as well as likes, LinkedIn is a powerful resource.
Word of Mouth: Straumann Dental Videos and eBook
Brushing up on my video and eBook copywriting for digital dentistry.
Two Websites I've Written Recently
A New Hampshire stonemason and a New York energy consultant move into cozy new homes.
Seven Content Hacks for Posts that Are Uniquely Yours
Tips and tricks to turn that useless lump of generic text into high-performance branded content.
Low-Altitude Tips for Dynamite Drone Videos
If I can write an email selling drones, why not a blog post telling you how to use one?
Think attitude instead of altitude, and your drone video can reach new heights.
Wax Tadpole Award Winners
The Battle of Shanghai, about a decade after Coke's first cultural conflict in China.
Eight famous and occasionally hilarious gaffes, showing what can happen when advertising gets lost in translation.
CONTENT SAMPLER: Online Insurance Article
An example of online content a la Dave, schooling bank customers in the basics of homeowners insurance.