A slideshow with descriptions of my tech work, plus an article on my brush with Michael Jackson.
A string quartet was the natural metaphor for Sony's new four-way videoconferencing system, while offering tie-in opportunities for videos and TV commercials.
This 6-panel gatefold continued the message of easy collaboration highlighted in print advertising, emphasizing Sony's renowned video expertise and user-friendliness. (SEE NEXT)
This eFlyer for IBM's DB2 database product invited users to an online seminar about a new feature protecting critical data assets against unexpected loss or interruption.
An extension of an existing IBM campaign, this email used boxing metaphors to bring emotional urgency to the battle for cost-effective data storage.
Mailed in an envelope marked, "For Every IT Manager's Glove Compartment," this gatefold helped prospects navigate the many challenges of technical training and skill development.
Making parts smaller than a grain of salt, Podmore used this 12-page brochure not only as a general sales piece, but as part of a "Take a Closer Look" mailing with samples and a magnifying glass.
This postcard was mailed on the eve of a major telecom trade show, inviting visitors to squeeze into the booth of Granite Systems, a maker of database software for efficient network provisioning.
Long ago, wireless network operators needed to be convinced that there was money in data. This brochure showed them the rest of the iceberg. (SEE NEXT)
This excerpt from an Ericsson brochure promoted new opportunities in wireless data, showing how network operators could "reap data dividends" from their existing infrastructure.
This R&D brochure for the world's leading bearing maker featured my profiles of company scientists, researchers and process engineers, validating SKF's premium positioning.